AIGA Eye on Design Presents: When Did the Book Become a Brand?

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TENN Show

Knoxville Design Week

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Thursday, June 30
3:00 p.m. ET / 12:00 p.m. PT
Zoom Webinar with Q&A

Books are more than leisurely pastimes—today they can be full on branded experiences like any other consumer good. In this panel discussion, we’ll talk to designers, marketers, and authors about what it means for books to get the branded treatment.

Pricing:
Nonmember: $15
AIGA Member: $5

A recording of this session will be available to ticketholders post-event.

When & Where

Thu, Jun 30, 2022 3:00 PM - 4:00 PM EDT